plerunner.blogg.se - Premium myfitnesspal cost

In fact, conversions of free apps to premium have conversions can vary significantly and some well below 1%, so it could take time for Under Armour to recoup its investment. Considering only subscription revenue, Under Armour needs 9.5 million of MyFitnessPal’s 85 million registered users to convert from free to paid members at $49.99/year to recoup its initial investment.Converting free members to paid members isn’t as simple as it sounds though. Insider Take:Under Armour made a huge financial investment to acquire MyFitnessPal. And, of course, subscribers will still have access to all of the free features that it has grown to love – being a part of the MyFitnessPal community, calorie counting, nutrition and fitness tracking, a blog with tips, recipes and inspiration, social media connections and more. Subscribers also get access to exclusive content including recipes, nutrition tips, meal plans and more. Better graphics representing progress, health, fitness, and nutrition intakeĪccording to a product review by Digital Trends, the premium version of MyFitnessPal also allows users to choose one of four profiles which most closely matches their goals: macronutrients, heart-health, carb conscious, or custom.

Nutrient dashboard to determine what will help users achieve their goals.

Here are a few of the new features offered to those who upgrade: For $9.99/month or $49.99/year, subscribers get a more robust, personalized experience on MyFitnessPal. It looks like we have our answer – a premium subscription model. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world’s largest digital health community with more than 120 million members.Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users.

Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience.